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TURNKEY BRANDING & MARKETING INITIATIVES

 

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A Fortune 500 technology company needed a disruptive style and tone within the all-too-often mundane healthcare realm.

 

 

Creating a world that combined photography, illustration and unique landscapes provided the platform to tell visually compelling stories that resonated with our target.

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Photography by Harold Miller

Quovadx needed an entirely new brand – a soul that resonated throughout the organization  – and provided a guide-post for every silo in the organization to rally around. The new logo and styleguide provided the roadmap for all to add to the unique voice of the organization. A multi-tiered strategy to reach healthcare technology experts was initiated, and as the offerings were something completely new to the market, a creative educational approach created awareness and sense of efficacy all at once.

A WORLD WHERE THE REAL AND THE IMAGINED COME TOGETHER

Collaborating with Harold Miller —a nationally acclaimed photographer— allowed the unique branding and imagery to come to life.

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Our events were unique and completely on-point with our brands tone and voice. From the choice of usergroup event locations, personalize invitations, on-site signage and programing assets, even including post show follow-ups and tools – all carried the very same personality as the core brand.

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