TURNKEY BRANDING & MARKETING INITIATIVES
A Fortune 500 technology company needed a disruptive style and tone within the all-too-often mundane healthcare realm.
Creating a world that combined photography, illustration and unique landscapes provided the platform to tell visually compelling stories that resonated with our target.back home
Quovadx needed an entirely new brand – a soul that resonated throughout the organization – and provided a guide-post for every silo in the organization to rally around. The new logo and styleguide provided the roadmap for all to add to the unique voice of the organization. A multi-tiered strategy to reach healthcare technology experts was initiated, and as the offerings were something completely new to the market, a creative educational approach created awareness and sense of efficacy all at once.
A WORLD WHERE THE REAL AND THE IMAGINED COME TOGETHER
Collaborating with Harold Miller —a nationally acclaimed photographer— allowed the unique branding and imagery to come to life.
Our events were unique and completely on-point with our brands tone and voice. From the choice of usergroup event locations, personalize invitations, on-site signage and programing assets, even including post show follow-ups and tools – all carried the very same personality as the core brand.